Answer: The popularity of cell phones embedded with high-quality cameras has changed the nature of photography by allowing multimedia productions to publish work, but it has also been "hard for professional photographers to not feel threatened.” An example of the positive impacts of multimedia is stated in the article: "But technological advances work to our advantage, too. They allow professional photographers to share our work quickly and widely, and tell stories in engaging, innovative ways. Think, for example, of multimedia productions, iPad applications or eBooks, as well as the ability to make work accessible through Facebook, Twitter or Instagram.” With the positive, comes a little negative. In the article, Olmos talks about how photography is dying and how cellphones have an impact on photographers. He states: "Photographers are getting destroyed by the rise of iPhones. The photographers who used to make £1,000 for a weekend taking wedding pictures are the ones facing the squeeze. Increasingly we don't need photographers – we can do just as well ourselves.”
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